Best 98 TV Buying Guide Black Friday Deals 2026

Best 98 Tv Buying Guide — Black Friday Deals 2026

A 98-inch television is a room-shaping purchase, so the right shortlist starts with how you watch and what you want the picture to emphasize. These three models take different routes: Samsung pairs LED and 4K with a 144-hertz refresh rate, TCL combines QLED with SQD Mini LED, and Sony lists Mini LED with Dolby Vision support. During Black Friday, compare the exact model and offer shown rather than assuming a headline applies to every version. The useful choice is the one whose listed features fit your viewing habits, connections and installation plans.

Samsung 98-Inch Class U9000H Series Crystal UHD, Smart TV, 2026 Model

Best BudgetCheck Price on Amazon

Samsung 98-Inch Class U9000H Series Crystal UHD, Smart TV, 2026 Model (ASIN B0GZPYYNGH)

Best Budget is the editorial label for Samsung’s 98-Inch Class U9000H Series Crystal UHD, a 2026 model. The label distinguishes its role in this guide; it does not assert a price, discount, or measured advantage. Its listed foundation is LED display technology and 4K resolution, with a 144-hertz refresh rate and HDR10+ support. Those are useful points to check if you want a large-screen Samsung and are comparing the exact product variant during Black Friday. The title and listing should match the U9000H Series and the 2026 model you intend to buy.

Samsung also lists an NQ4 AI Gen2 Processor for picture quality enhancement technology. That is a named processing feature, not a promise of a particular result with every source or setting. HDR10+ is the HDR format specifically named in the supplied details, so consider whether that information aligns with the formats you prioritize; do not assume other formats from the product name. This model can be a sensible comparison point for shoppers who put its stated features and familiar model identity ahead of the TCL’s listed SQD Mini LED details or Sony’s Dolby Vision support. The distinction is about stated priorities, not a claim that one picture is better.

Plan the installation as carefully as the screen choice. The listed dimensions are 15.8″D x 85.9″W x 51.1″H, and the VESA mount standard is 600 x 400 mm. Use those exact details when checking the intended location and mount arrangement, and confirm the full listing for any installation information you need. Three HDMI ports are listed, so compare that count with the equipment you plan to connect. During Black Friday, do not let a prominent offer label substitute for checking the model, year, port count and other details on the actual listing. Samsung earns the Best Budget label here as a distinct editorial option, while the offer itself must be assessed on its own terms.

Key specs

TCL 98 Inch QM8L Series SQD-Mini LED QLED 4K Smart Google TV 98QM8L, 144Hz

Best OverallCheck Price on Amazon

TCL 98 Inch QM8L Series SQD-Mini LED QLED 4K Smart Google TV 98QM8L, 144Hz (ASIN B0GPSHRLSR)

Best Overall is the editorial choice for the TCL 98 Inch QM8L Series, based on its particular mix of listed picture and connection details—not on a measured comparison with other televisions. It uses QLED and SQD Mini LED, has 4K resolution and a 144 Hz refresh rate, and is identified as a Google TV. That combination gives shoppers several distinct details to weigh together when a very large screen is the center of a shared viewing space. During Black Friday, check that the offer you are considering names the 98QM8L model, rather than relying on a similar series name or screen-size headline.

Two of this model’s most attention-catching specifications are stated with qualifications: peak brightness is listed as up to 6,000 Peak Nits, and dimming zones as up to 4000+ Discrete Dimming Zones. Treat those as the manufacturer’s listed figures, not a guarantee of the picture in every scene or room. They may be priorities for shoppers comparing display details, while someone chiefly interested in a particular HDR format should verify that the format they want is named in the listing; the provided details here do not specify one. Keeping those questions separate makes a Black Friday comparison more useful than choosing by a single striking number.

The four HDMI ports give a practical connection count to compare with the devices you expect to attach. Think through your own setup before deciding whether that count suits it; no particular device compatibility is implied by the port total alone. If the TCL’s combination of QLED, SQD Mini LED, 4K, 144 Hz, and Google TV matches your priorities, it is a strong candidate for the top spot on this three-model shortlist. If a different named feature matters more—such as Sony’s stated Dolby Vision support or Samsung’s processor—those distinctions may lead you elsewhere. For Black Friday, compare the precise variant and offer details, then decide whether this TCL’s particular set of specifications justifies your choice.

Key specs

Sony BRAVIA 5 98 Inch TV, Mini LED, 4K Smart Google TV, XR Processor with AI Technology,120hz Television with Dolby Vision/Atmos, Exclusive Features for PlayStation®5, K-98XR50

Best for Dolby Vision viewingCheck Price on Amazon

Sony BRAVIA 5 98 Inch TV, Mini LED, 4K Smart Google TV, XR Processor with AI Technology,120hz Television with Dolby Vision/Atmos, Exclusive Features for PlayStation®5, K-98XR50 (ASIN B0DYK7MWJ1)

Best for Dolby Vision viewing is the editorial label for the Sony BRAVIA 5 K-98XR50. Its supplied details specifically list Dolby Vision, HDR10 and HLG, making it the clearest fit in this group for shoppers whose format checklist includes Dolby Vision. The television is described as a 98-inch 4K model with Mini LED display technology and a 120-hertz refresh rate. Those characteristics help define the Sony’s place in the comparison, but they do not establish a universal picture-quality winner. During Black Friday, check that the offer and product details identify K-98XR50, especially if the named HDR formats are part of your reason for choosing it.

The Sony uses Google TV, another concrete point to consider when selecting among these models. A platform name can help you compare listings against your own preferences, but the provided facts do not specify particular apps, services or account requirements. The product name also identifies an XR Processor with AI Technology and exclusive features for PlayStation 5. Keep those statements in context: the available details do not describe the features or promise an outcome for a particular game or setup. If you are considering the Sony for a specific use, check the complete product information for the detail you need rather than extrapolating from a feature name.

Four HDMI ports are listed, so include connection planning in your decision alongside HDR and display technology. The port count is a useful fact to match against your expected equipment, not evidence of compatibility with every device. Sony’s stated 120-hertz refresh rate also gives shoppers a direct point of comparison with the 144-hertz figures listed for Samsung and TCL; choose according to the details that matter to your own viewing, not a number alone. For Black Friday, compare the exact Sony variant and offer with the other two models. The Best for Dolby Vision viewing label is a focused editorial recommendation grounded in the named formats, not a claim that every shopper will prefer this television.

Key specs

Give the screen a place in the room

Before weighing picture features, consider where a screen of this size would go and how people will use the room around it. Samsung supplies exact cabinet dimensions of 15.8″D x 85.9″W x 51.1″H and a VESA mount standard of 600 x 400 mm, which can help anchor an installation check. The other supplied records do not give dimensions or a VESA standard, so do not assume those details are the same across the shortlist. Confirm the complete listing for the model you choose and measure the intended space yourself.

Think beyond the wall or furniture surface: access through the home and the way the television fits the room are practical questions to settle before ordering. The supplied specifications do not describe packaging, delivery arrangements or installation services, so verify any such requirements in the actual offer. A Black Friday headline can draw attention to a product, but it cannot tell you whether that exact television suits your room. Making this check early can help narrow the candidates before comparing their different display and format details.

Read picture specifications as separate choices

The three televisions do not share one identical picture profile on paper. Samsung lists LED technology, 4K resolution, HDR10+ and an NQ4 AI Gen2 Processor for picture quality enhancement. TCL lists QLED and SQD Mini LED, 4K, up to 6,000 Peak Nits and up to 4000+ Discrete Dimming Zones. Sony lists Mini LED, 4K and Dolby Vision, HDR10 and HLG. These are distinct claims; one does not automatically answer every question about how a television will look in your particular room or with your particular content.

Start with the detail you actually care about. If a named HDR format is a requirement, compare the formats stated for each model rather than treating the word HDR as interchangeable across listings. If display technology is your focus, compare the stated terms directly and avoid turning them into an unsupported performance ranking. TCL’s brightness and dimming-zone figures retain their “up to” qualifications. During Black Friday, keep these checks attached to the exact model and variant on offer, and resist letting a single headline specification settle the whole decision.

Match motion figures to your viewing

Refresh rate is another way to distinguish the choices: Samsung lists 144 hertz, TCL lists 144 Hz, and Sony lists 120 hertz. Those figures let you compare the manufacturers’ stated specifications, but they do not establish which television will suit every kind of viewing. Consider the content and devices you expect to use, then look for any additional detail you personally need in the full listing. The supplied records do not specify the behavior of every source or mode, so avoid assuming that a refresh-rate figure alone answers those questions.

The same practical approach applies to connections. Samsung lists three HDMI ports, while TCL and Sony each list four. Write down the equipment you intend to connect and compare that plan with the listed port count. The count does not by itself establish which devices or functions are supported. For Black Friday, check that the port information belongs to the exact variant in the offer, then review any device-specific requirements separately. This keeps the decision rooted in your setup rather than in an abstract contest between numbers.

Choose the interface and named features you value

TCL and Sony are identified as Google TV models, while the Samsung title identifies it as a Smart TV. Those terms offer a starting point for comparing the platform information provided, but the supplied details do not enumerate apps, services or other software functions. If access to a particular service matters, verify it for the precise model instead of assuming it from a platform label. Likewise, treat named processing claims as a point of comparison, not a promise about how every program will appear.

Sony’s product name also calls out exclusive features for PlayStation 5, and Samsung names its NQ4 AI Gen2 Processor. The provided records do not spell out those features in detail. Decide whether a named feature is relevant to your routine, then seek the specific explanation you need in the full product information. On Black Friday, product titles and offer cards may emphasize selected words; compare the complete model identity and stated specifications rather than inferring extra capabilities from a label.

Make the Black Friday offer earn its place on your shortlist

A seasonal offer is only useful to your decision when you know which product it describes. Compare the exact model name and variant, screen size, listed features and seller-provided terms shown with the offer. The supplied information here does not establish a sale price, discount, stock status or promotion, so evaluate those details on the live listing rather than presuming a deal exists. If two listings use similar series wording, use the full model identity to avoid comparing unlike products.

Then revisit your priorities: room fit, stated display technology, the HDR format you want, refresh rate and connection count. A lower-looking offer is not automatically the best match if a crucial detail differs, and a feature-rich listing is not automatically worth choosing if its specifics do not matter to you. Black Friday can provide a reason to check the shortlist, but the final decision should come from the exact offer and product details in front of you. Keep a note of what you verified so the comparison stays clear.

Make your Black Friday choice

Each option suits a different shortlist: TCL is the Best Overall editorial pick for its stated QLED and SQD Mini LED combination and other listed details; Samsung is the Best Budget choice in this guide; and Sony is the focused pick for shoppers seeking named Dolby Vision support. Those labels are not test results or promises about a deal. During Black Friday, confirm the exact model, offer and features that matter to you, then weigh them against your room and connection plans. The best fit is the one whose verified details meet your own priorities.